Goodyear Philippines’ Bayani ng Kalsada  (BNK) Program was launched in 2006 in an effort to elevate the image and public awareness of the responsible elements in the transportation industry. The Program was launched to locate, honor and publicize those drivers who clearly qualify for the rare label of “bayani”.

An annual nationwide search is conducted with nominations accepted from the general public for drivers who have clearly gone above and beyond the call of duty in performing heroic rescues or outstanding acts of humanitarianism. A panel of transportation representatives and industry officials judges nominations.

The program’s goal is to inform the public of the heroic deeds performed by nominees, thereby improving the image of the public transportation industry and Filipino drivers in general.