GALLERY
  • 2006 BNK LAUNCH
  • 2006 BNK AWARDING
  • 2007 PROGRAM PARTNERS
  • 2007 BNK Awards
  • 2008 BNK LAUNCH
  • 2009 BNK LAUNCH
 

After giving due recognition to four (4) humble yet heroic drivers in 2007, the
search for roadside heroes was once again opened in a media and busi-
-ness gathering where the2007 heroes were once again presented and
given the chance to give their thoughts on how the program changed their lives.

This year, we call on the public to actively participate in the search by nominating members of their family or community who fit the criteria,” said Goodyear president Dave Morin, acknowledging the difficulty of looking for modern-day road heroes. “Our past winners are the living, breathing proof
that heroes do still exist.We just have to look for the right ones at the right places.

The mechanics and achievements of the program were presented, after which attendees were asked to sign their names on the Bayani commit-
-ment board to show their support for the hero search.

Aside from media, program partners and transport groups, government officials such as Metro Manila Development Authority (MMDA) head Bayani Fernando and the Land Transportation Office (LTO) head Bert Suansing
were also at hand to help promote the campaign.

Goodyear’s Dave Morin (center) with    Goodyear’s Dave Morin gives the
the MMDA’s Bayani Fernando (left)          keynote speech at the launch event.
and the LTO’s Robert Suansing (right).

The 2007 winners share their thoughts    Cookie Chua renders a song number
on how the program changed their lives.

Attendees sign the           Goodyear’s Dave Morin with 2008 program partners.
commitment board
as their support for
the hero search.

Philippine Star                                                Philippine Star Motoring Today
July 30, 2008                                                  column July 30, 2008

Manila Times July 29, 2008

Business Mirror July 24, 2008                       World News July 28, 2008

Abante July 29, 2008                               Chinese Commercial News July 30, 2008

Goodyear Philippines Launches 4th Search for Highway Heroes

Bayani ng Kalsada road safety campaign now underway Safety goes beyond simply getting yourself out of danger. It also entails a sense of responsibility to keep others free from possible harm.

It is no wonder, then, that Goodyear Philippines sustains its Bayani ng Kalsada (BNK) program, a nationwide search for Filipino drivers who have exhibited heroic acts of courage, sacrifice and extraordinary selflessness, in keeping others safe on the road.

“Through this award-winning corporate social responsibility initiative, we at Goodyear Philippines underscore an important aspect of ensuring road safety—that it is everyone’s responsibility,” said Goodyear Philippines managing director Gerry Alava.

The 2009 leg of the Bayani ng Kalsada program was launched at the Honda Safety Center where media friends and program partners were enjoined to learn more about the program’s core value of road safety through car and motorcycle safety driving activities on the track.

"Being a company whose products people entrust their lives to as they traverse the roads and highways across the Philippines, we are compelled to push the road safety message to our consumers. Our commitment to this effort is non-negotiable.  More than a popularity contest, BNK is a concrete manifestation of what road safety is all about--going beyond our personal levels of comfort and becoming more aware of others who are on the road with us," he continued.

Meanwhile transport group, Alliance of Concerned Transport Organization (ACTO) commended Goodyear’s Bayani ng Kalsada for uplifting the drivers of public transportation. “Although many look down upon and do not respect the members of public transportation, we salute Goodyear for uplifting the dignity of the driver and workers through Bayani ng Kalsada,” said Efren De Luna, ACTO Chairman and National President.

Dedicated search team
“BNK is now on its fourth consecutive year, proof of Goodyear Philippines’ commitment to the program whereby we hope will inspire Filipino drivers, by way of example, to become more responsible motorists and help make negotiating Philippine roads safer,” Alava added.
BNK 2009 will honor five winners: one each from four regions--Luzon, Visayas, Mindanao, and National Capital Region, and an overall champion. Each regional winner will receive a cash prize of Php 30,000 while the overall champion will receive Php 50,000.

This year, a dedicated search committee will actively be on the look-out for road heroes all over the country.  Consumers are encouraged to nominate their own road heroes, and nominations for the search will be accepted at all Goodyear Servitek dealers and Autocare outlets across the country.

Each nomination will undergo a thorough screening process and will be judged by a prestigious panel of judges which includes transportation officials, media and sponsor representatives, and Goodyear executives.
Bayani ng Kalsada is the Philippine version of a successful,long-running
Goodyear program held annually in the U.S. and Canada (since 1983) that is now also held annually in Asia Pacific countries such as Australia, Vietnam and Indonesia. Dubbed Highway Heroes, the program has recognized truck drivers who have done heroic acts of courage, sacrifice and service on the road over the last 21 years. This year’s program is being done in cooperation with the Land Transportation Franchising and Regulatory Board (LTFRB), Manila Bulletin, Pilipino Star Ngayon, Abante, Centro Negosyo, Honda Safety Center, Standard Insurance,Cebuana Lhuillier and Safety Organization of the Philippines, Inc.  (SOPI).