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Responsible motorists cited in Goodyear’s Bayani ng Kalsada | ||
| Left to right: Goodyear Managing Director Dave Morin toasts the new winners Ed Hagad, Juan Manalili, Jose San Jose, and Rogelio Bolinto | |
| Philippine Star columnist Cito Beltran hosts the program | |
| Goodyear Managing Director Dave Morin delivers a message about everyday heroes | |
| Standing left to right: 2007 winners Glenn Mesa, Monico Cudillero, Venecio Atillo and Ronnie Balbido give their support to the new 2008 winners (seated left to right) San Jose, Bolinto and Manalili | |
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When faced with the opportunity to do a good deed, will you seize it right away or will you think twice?
Some may initially grapple with the thought, fearful of being duped for their naivete. Others may look around for companions to share the responsibility. Still others would wait for others to do it first, before they finally decide to do their share. Fortunately, this is not the case with the four men who have been honored in the recent Bayani ng Kalsada, the annual search sponsored by Goodyear Philippines as part of its road safety advocacy. For private drivers Rogelio Bolinto and Eduardo Hagad, jeepney driver Jose San Jose, and taxi driver Juan Manalili, assisting colleagues on the road is part of their responsibility as motorists that when they see someone ask for help, they automatically lend a hand. “We did not look for larger-than-life, swashbuckling efforts in this year’s Bayani ng Kalsada. The judges considered the level of discipline and constancy that had enabled each of our winners to act almost instinctively. They have formed the habit of doing good deeds that it has become second nature for them to immediately extend help to anyone that needs it,” said Goodyear Philippines president David Morin. “Goodyear Philippines has been sponsoring this annual search to help remind all motorists to continually do good on the road – not just in following traffic ordinances or ensuring that their tires and vehicles are in tip-top shape—but more so in being quick to be ‘Good Samaritans’ whenever the situation calls for it,” Morin added. Bolinto, 54, of Benguet was on his way to La Trinidad with his wife when he chanced upon a car parked on the side of the road. He immediately pulled over and offered to help. After giving the car some ‘first aid,’ Bolinto escorted the vehicle, sensing that the car could still be experiencing trouble. True enough, after 500 meters, the car once more conked out. The car owner, who introduced himself as a pastor, had no tools available. Bolinto went to his car trunk, got the interior of his spare tire, and used it to do some quick remedies. The pastor’s car functioned well after that. Bolinto and his wife were invited by the pastor and his family to eat in a nearby restaurant but the couple had to decline because of a previous commitment for which they were already running late. That afternoon, he got an SMS from the pastor, expressing his deep gratitude. “It really felt good that we were able to lend a hand, and to a man of God at that!” Bolinto said. Hagad, 37, works as head of the supply chain department in a pharmaceutical company. One night, on his way home to Calamba, Laguna, Hagad saw a car. Seeing the worried faces of the two girls inside the car, he decided to approach them and offered to help. It was 11 pm and was dark in that part of the superhighway. The girls did not have enough money to have their car towed. Hagad offered to lend them money just so they could the car moved to a place where it could be fixed. He did give them his contact details in case they want to pay back the amount—although, at the back of his mind, he really wasn’t expecting to be paid anymore. “The more important thing to do is to ensure their safety, specially at that time of the night,” Hagad said. “I know exactly how they felt because I was once in their shoes when my tires blew up one time, and no one helped me. Since then I told myself—if I could help prevent people from feeling miserably helpless, I would not think twice offering my assistance to those in need.” San Jose, 46, plies the EDSA Crossing – Antipolo route. He has a regular lady passenger who would ride his jeep on the way to work every day. One day, the lady left a brown envelope. He immediately checked the contents and discovered it carried important papers and cash. Immediately, he parked his jeep and went to the office building where the lady would often alight. There he found the lady passenger who was very relieved that she got the documents and the money back. She was totally clueless that she accidentally left them in San Jose’s jeep. To return the gesture, the passenger offered to help San Jose apply for a possible work overseas as a seaman. It was a tempting prospect San Jose had to politely decline because he said he couldn’t bear the thought of leaving his wife behind. She was heavy with their first-born. “I feel good whenever I am able to help,” San Jose said “Helping those in need is one thing our parents taught us through their actual examples.” Manalili, 84, has been working for 64 years as a family driver for the same employer in Alabang. One day, after bringing his boss’ kids to school, he saw a car along Tambo, Paranaque, that wouldn’t start. The worried look of the young college students in the car prompted Manalili to offer some help. He told them that he was also an auto mechanic. It took Manalili only a few minutes to fix the students’ car. He refused the tip they were offering him, explaining that he simply enjoys tinkering with cars and helping people with their car problems. The opportunity to help was reward enough for him. “While I still can, I will not stop helping my fellow drivers on the road,” Manalili said. “These are men who do not see the need to explain why they have to do something good. They just know, in their guts, that the specific circumstances they found themselves in required them to go out of their comfort zones and lend a hand. And they do so without missing a beat,” Morin said in his speech during the Bayani ng Kalsada awarding ceremonies at the Mandarin Hotel last April 3. Judges this year were: veteran business and motoring journalist Rey Gamboa, Ron Tamayo of Pilipino Star Ngayon, Gerardo Pinili of the LTO, Jie Combalicer of Standard Insurance, and Grace Perasbo of Cebuana Lhuillier. Each winner received Php30,000 cash prize, Php500,000-worth of Standard Insurance personal accident insurance, a Cebuana Lhuillier peso card pre-loaded with Php10,000 cash, a Caltex Starcash card pre-loaded with Php10,000, Php3,000-worth training certificate from Centro Negosyo, Revicon Forte Gift Pack, a Food Cart worth Php 10,000 from Filtrepreneur, a special jacket and a trophy. Special prizes were also given to those whose nominees emerged among the finalists. Goodyear Philippines’ BNK is patterned after the long-running international CSR program, Highway Heroes. "As a company whose products people entrust their lives to as they traverse the roadways of the Philippines, we feel compelled to drive the message and core value of road safety to the consumer," Morin said. This year’s BNK would not have been possible without the support of the Land Transportation Office, Land Transportation and Franchising Regulatory Board, Department of Transportation and Communication. Among the campaign partners are Caltex, Standard Insurance, Revicon Forte, Filtrepreneur Franchise Inc., Centro Negosyo, Cebuana Lhuillier, Automobile Association of the Philippines, Safety Organization of the Philippines, National Council of Churches of the Philippines, Manila Bulletin, Pilipino Star Ngayon, Abante and the Kapisanan ng mga Broadkaster ng Pilipinas. | ||
Goodyear Philippines Launches 4th Search for Highway Heroes Bayani ng Kalsada road safety campaign now underway Safety goes beyond simply getting yourself out of danger. It also entails a sense of responsibility to keep others free from possible harm. | |
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It is no wonder, then, that Goodyear Philippines sustains its Bayani ng Kalsada (BNK) program, a nationwide search for Filipino drivers who have exhibited heroic acts of courage, sacrifice and extraordinary selflessness, in keeping others safe on the road. |
 | “Through this award-winning corporate social responsibility initiative, we at Goodyear Philippines underscore an important aspect of ensuring road safety—that it is everyone’s responsibility,” said Goodyear Philippines managing director Gerry Alava. |
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The 2009 leg of the Bayani ng Kalsada program was launched at the Honda Safety Center where media friends and program partners were enjoined to learn more about the program’s core value of road safety through car and motorcycle safety driving activities on the track. "Being a company whose products people entrust their lives to as they traverse the roads and highways across the Philippines, we are compelled to push the road safety message to our consumers. Our commitment to this effort is non-negotiable. More than a popularity contest, BNK is a concrete manifestation of what road safety is all about--going beyond our personal levels of comfort and becoming more aware of others who are on the road with us," he continued. Meanwhile transport group, Alliance of Concerned Transport Organization (ACTO) commended Goodyear’s Bayani ng Kalsada for uplifting the drivers of public transportation. “Although many look down upon and do not respect the members of public transportation, we salute Goodyear for uplifting the dignity of the driver and workers through Bayani ng Kalsada,” said Efren De Luna, ACTO Chairman and National President. Dedicated search team“BNK is now on its fourth consecutive year, proof of Goodyear Philippines’ commitment to the program whereby we hope will inspire Filipino drivers, by way of example, to become more responsible motorists and help make negotiating Philippine roads safer,” Alava added. | |
| BNK 2009 will honor five winners: one each from four regions--Luzon, Visayas, Mindanao, and National Capital Region, and an overall champion. Each regional winner will receive a cash prize of Php 30,000 while the overall champion will receive Php 50,000. |  |
This year, a dedicated search committee will actively be on the look-out for road heroes all over the country. Consumers are encouraged to nominate their own road heroes, and nominations for the search will be accepted at all Goodyear Servitek dealers and Autocare outlets across the country. | |
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Each nomination will undergo a thorough screening process and will be judged by a prestigious panel of judges which includes transportation officials, media and sponsor representatives, and Goodyear executives. Bayani ng Kalsada is the Philippine version of a successful,long-running |
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| Goodyear program held annually in the U.S. and Canada (since 1983) that is now also held annually in Asia Pacific countries such as Australia, Vietnam and Indonesia. Dubbed Highway Heroes, the program has recognized truck drivers who have done heroic acts of courage, sacrifice and service on the road over the last 21 years. This year’s program is being done in cooperation with the Land Transportation Franchising and Regulatory Board (LTFRB), Manila Bulletin, Pilipino Star Ngayon, Abante, Centro Negosyo, Honda Safety Center, Standard Insurance,Cebuana Lhuillier and Safety Organization of the Philippines, Inc. (SOPI). | |
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Goodyear’s Bayani ng Kalsada honors
Goodyear Philippines concludes the nationwide search for the 2009 Bayani ng Kalsada with the awarding of five outstanding drivers nationwide who exemplified modern-day heroism on the road. Now in its fourth year, Bayani ng Kalsada annually recognizes Filipino drivers who have gone above and beyond the call of duty to help others in need. |
