History of the brand, Innovation and Milestones

   
Driving Relevant Innovation From The Top Down:

"Innovation, quality and a sharp market focus continue to drive Goodyear in the right direction. We believe we are taking the required steps to drive improving future performance."
"Innovative products are the lifeblood of our company."
"Thanks to the capabilities of our scientists, engineers and marketers, we are creating relevant technology that consumers want."

"We believe that we win if we aggressively innovate across all activities of our business."
 
Robert J. Keegan
Chairman, Chief Executive Officer & President
   
 
   

History of the brand

The Goodyear Tire & Rubber Company started in 1898 when Frank Seiberling purchased the company's first plant using money he borrowed from a brother-in-law. The rubber and cotton had to be transported from halfway around the world, to a landlocked town that had only limited rail transportation. Seiberling named the company after the courageous pioneer Charles Goodyear, the discoverer of vulcanisation. He also determined the distinctive winged-foot trademark that remains a symbolic link with the company's past.
 
   
 
   
From rubber company...
With just 13 workers, Goodyear production began with a product line of bicycle and carriage tyres, horseshoe pads and poker chips. After the first full month of business, sales amounted to $8,246. Since the first bicycle tyre in 1898, Goodyear has pedaled its way towards becoming the world's largest tyre company, a title it earned in 1916 when it adopted the slogan "More people ride on Goodyear tyres than on any other kind". It became the world's largest rubber company in 1926. These legendary early years set the tone which continues to be felt in all aspects of the company and in its relationship with its customers.
... to global brand

When you look today at the global Goodyear brand, with its thousands of breakthroughs, innovations, new inventions, firsts and groundbreaking improvements, you're seeing a reflection of the bold, innovative and down-to-earth character of the company's founders. Today, Goodyear is among the world's largest tyre company, with a presence on six continents. In addition to Goodyear brand tires, it produces several other well-respected brand names including Dunlop, Kelly, Fulda, Lee, Sava and Debica, while its non-tyre business units provide rubber products and polymers for a variety of automotive and industrial markets.



   
 
   
Innovation

Innovation - the continuous flow of creative new ideas, products and materials - has always been at the very core of Goodyear's activities. The company established a major research facility in 1943, which has since received thousands of patents. Major inventions by Goodyear's scientists and technicians have been used not only in tires and automotive products, but also in artificial hearts and joints, adhesives, artificial turf for playgrounds and food packaging, to name only a few. Goodyear Research was the training ground for Paul Flory, a Nobel laureate in the field of polymers. Two research associates have been awarded the Goodyear Medal, the highest award of the Rubber Division of the American Chemical Society, which honors scientists and engineers who have made outstanding innovations. Goodyear Research scientists and engineers today come from all over the world and continue working at the cutting edge of rubber and polymer science. They have also branched out into such diverse fields as computer science, physics, mathematics, engineering mechanics, metallurgy and others to create a myriad of unique materials and processes.

 
Cutting-edge research
Goodyear Research was the training ground for Paul Flory, a Nobel laureate in the field of polymers. Two research associates have been awarded the Goodyear Medal, the highest award of the Rubber Division of the American Chemical Society, which honors scientists and engineers who have made outstanding innovations.
 
Rubber and polymer science
Goodyear Research scientists and engineers today come from all over the world and continue working at the cutting edge of rubber and polymer science. They have also branched out into such diverse fields as computer science, physics, mathematics, engineering mechanics, metallurgy and others to create a myriad of unique materials and processes.


   
 
   
Milestones

For well over 100 years Goodyear has been at the forefront of tyre technology and innovation, from Charles Goodyear creating vulcanisation in 1839 to the introduction of Bubble Blade technology in 2004. Through advanced research and manufacturing practices, Goodyear continues to produce tyres that revolutionize the industry and push the boundaries of innovation.

For innovation, technology and performance in tires, Goodyear continues to lead the way and is clearly 'One Revolution Ahead' of the competition.

 

 


 
1919 The Beginning
The Goodyear Tire & Rubber Company of Akron, Ohio, started and established operations here in the Philippines. It served as a central warehouse facility for tires and other Goodyear products sold by sales representatives in China, Japan, the Dutch Indies (today’s Indonesia) and other Far East territories.
1955 The groundbreaking of the Goodyear Las Pinas Plant at Alamanza.
1956 Inauguration and First Tyre
The Goodyear Philippines, Inc. plant was inaugurated on October 6, 1956 after it was completed in June. The first Goodyear tire that came out of the factory production line on June 9 was presented to President Ramon Magsaysay. The tire was a 6.00-16 6PR developed for the Philippine jeepney.
1965 “Slim Trim”
Goodyear Philippines introduced "slim trim" Custom V Nylon. It was built with the toughest rubber built on a tire called Tufsyn. The tire design captivated the fashion conscious motorists.
  1.5 Millionth Tire
An 18:00-25 28 ply Hard Rock Lug became the 1.5 millionth tire manufactured by Goodyear Philippines.
1965 President Rides On Goodyear
"The Best Tyres for the Number One car in the Philippines”. Goodyear Double Eagle tyres were President Ferdinand Marcos’ personal choice for the “Number One Car”.
1972 New Custom Power Cushion
The Custom Power Cushion was launched in the Philippines with an extra wide tread and tougher Tufsyn – the kilometer rubber.
1978 Sports Center Inaugurated
The in-house Goodyear Sports Center facility to cater to the needs of Goodyear associates and their families. It has a fully equipped gymnasium, tennis courts, clubhouse and swimming pool.
1979 PNOC Tie-up
The Philippine National Oil Corporation (PNOC) purchased a minor equity in Goodyear Philippines, thus forging a strong link between the company and the country. This encouraged the company to work for the benefit not only of their shareholders, but also the Philippine nation.
1981 The All-Weather Truck Tyres
Goodyear launched the All-Weather GF-46 for ultra-Pickup, Van, 4x4s. This tyre is one of the most extensively tested tyres in the history of Goodyear. It’s suited for pick-ups, owners and Pickup, Van, 4x4s.
1987 The First Servitek
Autophil, the first fully operational Servitek outlet in the Philippines, opened in Dimasalang, Manila. It offers tire mounting, balancing, alignment and other tyre services.
1993 ISO/TS 16949 Certified
The ISO/TS 16949:2002 is one of the significant achievements of Goodyear since it’s the first tyre company in the Philippines and the first Goodyear facility in the ASEAN region to earn such recognition. The certification specifies quality system requirements for the design, development, production and installation/servicing of automotive-related products and is recognized globally.
  Goodyear and its Power plant
Goodyear inaugurated the 5.7-megawatt power plant in its plant in Las Pinas. It
supplies the electrical requirements of the local operation of the plant.
1995 The Pope rode on Goodyear tyres
Goodyear joined Francisco Motors Corp. and provided tyres for the Popemobile for Pope John Paul II at Manila's World Youth Day '95. The vehicle was mounted with 750-16 12PR Hi-Miler CT 176 and fitted with a 1/4 inch armor-plated steel and four-inch bullet-proof glass.
1996 Goodyear Acquired Sime Darby
Goodyear continued its expansion by acquiring the manufacturing facilities of Sime Darby Philippines in Parang, Marikina.
1999 Goodyear as a SuperbrandGoodyear Philippines was included in the first-ever Superbrand Awards. It was selected from a list of brands formulated by the Superbrands Council. The committee is made up of eminent media and communication executives.
2005 Goodyear received ISO 14001:2004 Certification
Goodyear received ISO 14001:2004 certifications, which is the most important environmental standard in the world. The main requirement to achieve certification is to set and develop environmental policy for the company and to establish an environmental management system (EMS) within it.
2006 Celebrating Life’s Journeys
Goodyear celebrates 50 years of manufacturing excellent tyres in the Philippines. It focuses on the three main pillars and attributes for the future ahead – safety, technology & innovation and service.