Penaflor Appointed Goodyear Philippines Marketing Head

2 Jan 2012

Goodyear Philippines announced the recent appointment of Gerard “Gibby” Peñaflor as the company’s gibby penaflornew Marketing Director.  A seasoned marketing and sales professional, Peñaflor brings to the Goodyear business two decades’ experience in the development and implementation of brand strategy, as well as key accounts and channel sales, built across various industries to include banking, real estate, mobile phones, food and food service, and most recently, hospitality. Previous to his Goodyear appointment, he was Assistant Vice President for Marketing of Resorts World Manila where he was responsible for above- and below-the-line strategy for the resort giant.

“Gibby is an accomplished commercial professional and high level innovative thinker whose experience in both sales and brand building make him the ideal choice to strengthen the Goodyear brand,” said Goodyear Managing Director Gerry Alava. “With his experience and impressive track record in both B2B and B2C environments with companies in highly competitive industries -- Nokia, Nestle Philippines and Earth+Style – we are confident that with Gibby on board, we will further accelerate innovation and strengthen the Goodyear brand through this exciting, challenging period of growth.”

Goodyear Philippines has redefined the tire service industry since it was established in the Philippines in 1919. With over 110 dealers nationwide, Goodyear continues to provide motorists with innovative products and excellent customer service.

For more information about Goodyear and its products, log on to or call 8884737 (88-TIRES).