01 Dec 21

Bringing superior handling, braking and durability for exploring new possibilities.

Philippines, November 26, 2021 – Goodyear Philippines today announced the official launch of the Assurance MaxGuard SUV, a new member of Goodyear’s Assurance Family. Customized for the Asia Pacific market, the Assurance MaxGuard SUV provides 2-in-1 protection through superior grip and durability making it the perfect partner for drivers and their families to journey out and to explore their world of possibilities.

With Goodyear’s advanced ActiveGrip Technology, the new Assurance MaxGuard SUV offers a tight grip for superior handling and shorter braking distance on wet roads, due to the unique design and increased number of multi-biting edges and optimized distribution, and ActiveGrip cap compound with blended silica. The DuraGuard Technology builds a robust tire carcass to withstand cuts and punctures, while enhancing performance durability with a 2-ply construction and a strong steel belt package to ensure a though construction specific for SUVs applications.

The Assurance MaxGuard SUV also provides a quieter ride due to an upgraded tread pattern with an angled block design, noise reduction rib and narrower grooves to make a quieter and more comfortable driving experience. It extends a longer mileage with enhanced tire footprint, optimized tread depth distribution and cavity shape to maximize the mileage performance.

Nat Madarang, Goodyear Asia Pacific President, commented:” In Asia Pacific, we are seeing a significant increase in demand within the market with SUV sales accounting for 37% of new car sales in Asia Pacific in 2021. In particular, demand for the mid-size SUV segment is growing 10%* every year – this presents a significant opportunity for the industry as nearly 85% of the tires sized at 17” and above are SUV tires.

“We are very excited to introduce Assurance MaxGuard SUV to midsize SUV drivers in Asia Pacific. We know most of these drivers are family-oriented safety seekers looking for a solution that suits both their safety and comfort needs equally. The Assurance MaxGuard SUV, is a significant expansion of our product portfolio for SUV and 4X4 vehicles,” Madarang added.

The Assurance MaxGuard SUV is available in 15” to 18” rim diameters in 18 sizes. Its target fitment is midsize SUV including the likes of Honda CR-V, Toyota Fortuner, RAV4, Mitsubishi Montero Sport and other popular midsize SUV models in AP market.

For more information of Goodyear Philippines Assurance MaxGuard SUV available sizes, please see the size list at this link:

Goodyear Assurance MaxGuard SUV


About The Goodyear Tire & Rubber Company

Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 54 facilities in 23 countries around the world. We strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to